CASE STUDIES

True Ground Housing Partners

Strategic Impact Campaigns for nonprofits

The Challenge

True Ground Housing was preparing to launch a new brand identity after 35 years — but despite years of impact, donors couldn’t clearly see the results of their contributions. Fundraising numbers were stagnant, online reach was limited, and supporters wanted clearer proof that their gifts were changing lives.

The Solution

Make A Scene Media partnered with True Ground Housing to build a year-round video strategy that brought transparency, credibility, and emotion to the forefront.

Our approach combined documentary storytelling with a trauma-informed production process to ensure residents, partners, and staff felt safe, seen, and respected in every step of the process.

Key Content Produced:

  • Celebrate Home Feature Reel — A 5-minute flagship video showcasing annual achievements, resident-focused services, donor impact, and an honoree highlight.

  • Donor Event Video — An emotionally resonant mission piece built entirely from existing footage, opening donor events with clarity and purpose.

  • Grand Opening Highlight Reel — High-energy event coverage featuring authentic attendee soundbites that boosted excitement and credibility.

  • Social Media Campaigns — Content for brand launch, year-end giving, site groundbreakings, and property introductions.

  • Impact Report Video — Data-driven storytelling paired with b-roll to improve engagement and retention of their annual report.

  • Website Video Assets — Embedded visuals that strengthened the redesigned website’s storytelling.

The Results

Over four years, this strategic video ecosystem helped True Ground Housing:

  • Raise more than $4 million in donations.

  • Increase donor understanding of program outcomes.

  • Strengthen community partnerships.

  • Achieve greater online visibility through consistent, high-quality content.

Holland Custom Designs

Brand Visibility Campaigns for business

The Challenge

Monique Holland, a luxury interior designer in the DMV, was widely loved by existing clients — but almost entirely unknown to new audiences. Her business relied heavily on referrals, with low visibility on Google search and social media, and she needed a brand presence that reflected the sophistication of her work.

The Solution

Make A Scene Media partnered with Monique to build a strategic video ecosystem that amplified her brand, elevated her authority, and introduced new audiences to the designer behind the work.

Our approach blended premium visuals with personality-driven storytelling — positioning Monique as both a creative expert and a relatable guide for high-end homeowners.

What We Created

  • Meet the Designer Reel
    A 2-minute signature brand film combining interview, premium b-roll, and visual storytelling — used on her website, YouTube, LinkedIn, newsletter, and intro emails.

  • Client Testimonial Video
    High-credibility social proof featuring a happy client and polished lifestyle b-roll.

  • Quarterly Creative Deep Dives
    Strategic sessions to refine messaging, review performance, and adjust content to evolving goals.

  • Five Varied Shoots
    From office to client homes to boutique shops and garden centers — a brand-aligned content plan shaped entirely around her design philosophy and aesthetic.

  • 38 Social Media Clips
    Personality-forward moments, design tips, behind-the-scenes footage, and on-brand lifestyle visuals designed for algorithm reach.

A Stronger, More Visible Brand

  • 1,000x more views across major platforms

  • A dramatic increase in discovery-based consult requests

  • Consistent engagement from luxury audiences

  • A polished, premium digital presence aligned with her business goals

“Posted live today and I have never gotten more views, phone calls, emails, texts! You killed it!” - Monique

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“From start to finish these ladies and their team were incredible and the outcome has helped our business grow to levels we never imagined!”

Katherine Capilongo, Carewell Cremations

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Roxanne Sutton, Worthy Journey Communications

Make A Scene Media is a dream to work with! They are highly skilled, excellent communicators, and deeply committed to producing the best product possible.”

Marisa Levy, Amazon Live